Logo books

Identity work is complex because it involves a lot of distillation and a lot of general knowledge. Checking out other people's work although not essential helps putting things into contexts. This is partially why I look at these books.

Logo: Lab, Featuring 18 case studies that demonstrate identity creation from concept to completion. CHRISTOPHER SIMMONS. 2005

I haven't read or flipped through this book. But I know this guy is extremelly talented and has an overall understanding of branding which makes this book desirable. I guess this is one of the many 'note to self' you'll see in my booknotes.

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